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Will your Product / Service be Profitable?
Does your product or service fill a need? The answer usually determines success or failure. In today's market-driven business environment, the best performing companies consider careful market search an essential element in the marketing process.
You may need to know the present existing potential market, and how current trends indicate the market is progressing. You perhaps want to know market shares, what your competition is doing, and what they are likely to do in the future.
Market Analysis and Market Potential Surveys conducted by InfoSpan help you answer these important questions.
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What makes a prospect your customer?Understanding human nature is a difficult, often frustrating part of business life. Motivational research is a study of the underlying psychological, sociological and economic factors which influence buying behavior.
InfoSpan conducts motivational research to answer all the important WHY questions you may ask about your market. It incorporates the use of depth interviewing, representative focus discussion groups and projective techniques.
What is the Competition up to?How well is the Competition Doing? Without a proactive attitude, the competition could steal your customers. On the other hand, a smart market intelligence program lets you stay one step ahead.
Competitive Intelligence is generated using legitimate, professional research methods. You learn competitors' strengths and weaknesses, probable plans and tactics. You make your moves with confidence and readily develop winning business strategies.
Are your customers completely satisfied?The best performing organizations aim for Total Quality or 100% Customer Satisfaction. Any less, and the customer might head for the competition.
To manage and improve quality, these successful organizations are coming to the conclusion that quality must be measured. InfoSpan employs techniques that allow customers to define quality and drive the initiative. This ensures accurate measurement of customer satisfaction versus that delivered by competitors.
Organizations that constantly measure themselves in relation to competitors are able to quickly capitalize on their emerging strengths and address weaknesses before they become problems.
Why are some companies consistently profitable?Staying "close to the customer" is an attribute consistently identified with highly profitable companies. This nearness allows you to quickly adapt to changing needs and develop profitable new products ... the lifeblood of all corporations.
InfoSpan conducts market studies that tell you in detail the real needs and wants of consumers and important industry officials. Such market intelligence is the catalyst to creative, winning marketing strategies.
How good is your corporate image?In a free economy and a free society the public determines success or failure. Analysis of public opinion and attitudes are often key to developing effective presentations of products or services.
InfoSpan delivers studies free of internal or industry biases that truly reflect public opinion and attitude towards your organization. Such understanding invariably leads to successful corporate and product planning.
Often a particular target group must be examined such as executives, industry buyers or government officials. InfoSpan specializes in conducting depth interviewing of such difficult to reach respondents.
Why use InfoSpan? Can't we do it ourselves?InfoSpan brings curiosity but also a detachment guarantying objectivity. You have conclusions that are readily accepted at all levels within your organization.
You deal with specialists. InfoSpan uses proven research techniques producing scientifically measurable results. You are assured the highest degree of accuracy because of our scientific approach on details such as sample selection or statistical testing.
Results are confidential. The study is done for you only and your name is never disclosed to anyone. Your competition doesn't indirectly learn of your possible new strategies, and biases don't result from respondents knowing your identity.
What else can InfoSpan do for me?InfoSpan gives you more than raw data. You benefit from the marketing management experience that lets InfoSpan relate to your individual business situation.
If you wish, InfoSpan works with you to help you develop and implement successful corporate strategies. InfoSpan can assist you with (for example) marketing and product planning, marketing strategy development, forecasting or feasibility.
How accurate are the results?For quantitative studies the table below gives levels of accuracy for selected sample sizes. Data is based on a 95% confidence limit (percent of the area under the normal curve for a standard error of 2.0). Note accuracy varies with the split in respondents' answers.
50 / 50 95 / 5 Sample Size Percentage Split Percentage Split 150 8.2% 3.6% 300 5.8% 2.5% 500 4.5% 1.9% 800 3.5% 1.5% 1500 2.6% 1.1%
Informally the specific plus or minus figure is often referred to as being accurate 95 times out of a 100. InfoSpan audits 15% of each interviewer's questionnaires. Any discrepancy automatically leads to additional sampling.
